Matthew McConaughey, Hollywood actor and philanthropist, is making waves in the tech world this week. Known worldwide for his captivating performances and distinctive phrase ‘Alright, alright, alright,’ McConaughey has recently trademarked this familiar saying. Why? To combat AI misuse.
McConaughey’s lawyers filed the trademark application last week, setting a precedent in Hollywood’s fight against AI misuse. The action aims to prevent unauthorised use of the phrase by AI platforms for commercial or other purposes. This move comes amid growing concerns about the improper use of AI technology, such as deepfakes and voice cloning.
McConaughey’s legal team warns of potential lawsuits for those found to misuse his trademarked phrase. However, they also expressed hope that this move will inspire conversation and regulation around the use of AI technologies in media and entertainment. Stay tuned to BBC for more developments on this story. Read More
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